About.
At T² Management, we're building the next generation of cultural leaders
We believe today’s creators have the power to shape culture, influence industries, and redefine what modern brands look like. Our mission is to guide that potential—strategically, creatively, and sustainably—so creators can evolve beyond content and become forces that lead conversations, set trends, and build lasting impact.
We provide the roadmap, relationships, and brand development needed to help talent grow from digital voices into cultural leaders with influence that spans platforms, partners, and industries.
Donna D'Alessandro
Founder
Donna D’Alessandro has built her career at the intersection of television, talent, and digital media. At Bravo, she played a key role in the launch of The Real Housewives franchise, which became one of the most successful reality brands in television history.
At Discovery, she helped drive the long-term success of Shark Week and was instrumental in creating major strategy and programming stunts that turned it into a cultural phenomenon.
Most recently at Weigel, she helped grow Svengoolie into the company’s largest current brand and a major revenue driver.
Throughout her career, Donna has consistently shaped breakout franchises, guided talent strategy, and bridged the gap between traditional media and emerging digital platforms—making her an invaluable partner for creators looking to scale.
Todd Lefkowitz
Founder
Todd Lefkowitz is a veteran entertainment executive and brand-builder known for turning ideas into cultural phenomena. He began his career at Creative Artists Agency, spending five years in the unscripted television department working with top talent and leading production companies.
He went on to help launch and scale multi-million-dollar franchises across television, media, and lifestyle brands. From developing breakout hits like Street Outlaws and Fast N’ Loud to forging partnerships with the NFL, MLB, and NASCAR, Todd has consistently transformed niche talent and concepts into mainstream success. His expertise sits at the intersection of storytelling, strategy, and brand expansion.
At T² Management, Todd brings this experience to the creator economy—guiding digital stars as they grow beyond social media and evolve into enduring, multi-platform brands.